Thanks to the rise of the Internet and social networking, there are multitudes of options for connecting with potential customers via their computer, tablet or smartphone, and having so many choices can make it tough to know where to start. Does search engine optimization matter for my website? Should I email customers? Should I start a Facebook page for my business (the answer is yes to all of these, if you’re keeping score).
Fortunately, we at BizBuzz have a jones for telling people what digital marketing can do for them, and we’ve broken down some of the major cornerstones to give you an idea of the possibilities:
Search Engine Optimization (SEO)
Once a website is built, it’s still going to need a push into the public eye to earn visitors and start accomplishing the goal of the site, whether it be to raise brand awareness, make sales through an e-commerce store or build a user base. SEO makes it easier for users to find the site when they search for relevant terms in a search engine like Google or Bing, using keywords relating to the business, including geographic information like city and state and topics users will likely search for.
Similar to content marketing, advertorials include subtle advertising information within actual content in the form of articles. A tire company might commission a native ad about how to take better care of tires, with quotes and information from authorities within the company on how to extend tire life, as well as examples of products from the company line that are the most durable and worth buying. The important part in making a good advertorial is being sure that the article includes real, useful information – which can then be shared on social media, posted on a website or sent as a direct email.
Social Media Marketing
Effective advertising comes down to putting your ads where they’re going to be seen, and with social media becoming such a typical part of everyday life for Americans, any company will want to engage with Facebook, Twitter, LinkedIn and every other major networking platform. Social marketing can be as simple as a relaxed approach through content marketing, directly marketing about sales and promotions or simply updating with news about your company.
Direct Marketing Emails