Twitter started making strides toward greater usability these last few weeks, with changes to how the character count is totaled and now “Moments,” a brand new feature to make telling stories easier.
What are Moments?
The shortest possible answer is that they’re a collection of tweets about a topic. Any user can choose to create a Moment and decide what they want to include. The end result is a set of images, videos, sound bites and standard tweets that tell an overall story.
Users pick a cover photo, type a title and then start curating tweets to include in the Moment. Take a look at a completed Moment to get a better idea, like Twitter’s “What’s changed since you were 12 years old?”
<blockquote class=”twitter-tweet” data-lang=”en”><p lang=”en” dir=”ltr”><a href=”https://twitter.com/hashtag/WhenIWas12IThought?src=hash”>#WhenIWas12IThought</a> only the cool kids had phones like these <a href=”https://t.co/dxqNoTVmvM”>pic.twitter.com/dxqNoTVmvM</a></p>— Holly (@wittle_bunny) <a href=”https://twitter.com/wittle_bunny/status/782394646425067520″>October 2, 2016</a></blockquote> <script async src=”//platform.twitter.com/widgets.js” charset=”utf-8″></script>
Just one example of a future gone mad.
What’s the point?
Aside from the benefits of keeping your business ahead of the social media curve and engaging customers, it’s a great way to pull old content to the forefront, to advertise new events or sales, and to keep your business active on Twitter.
If you run a blog, you might try making a “Top 10 Posts of the Year” moment comprised of tweets announcing your posts, images that fit in with the theme and comments you’ve received from other users.
Similarly, say you’ve advertised certain products from your online shop recently (or even posted photos of products from your physical stores). You can gather them up and show off those products in a convenient, easy-to-view way.
How do I make a Moment?
It’s pretty straightforward. Log into twitter.com and look for a lightning bolt along the top of the page, labeled “Moments.” You’ll see several Moments already listed that can be browsed for ideas. At the top right of the page, click the button labeled “Create new Moment.”
The creation tool explains most of what’s going on: type the title, pick a cover photo and describe the Moment. Then select tweets from one of four categories: tweets you’ve liked, tweets by account, tweet search and tweet link.
The last three categories allow you to either search for or specify what you’d like to include. Bear in mind that Moments doesn’t require tweets to come from your account — just about anything on Twitter is game.