It’s not so hard, once you understand the ethics of sharing: virtually everything online, from articles to videos, images and games, is supported by ad revenue generated from users visiting the pages that host the content. Even content that’s not built around ad revenue can benefit from being shared to relevant audiences. This means that most content creators are not only happy to have their material shared, but actively encourage it. In short: share away.
So now that our consciences are settled, how do we find sites that serve content we’ll find useful? Here are a few of our favorite tips:
Find industry-relevant media
Also, if you’re a franchisee for a corporate entity, it’s a great idea to find the official Facebook and Twitter pages for your company, where the public relations department will be pouring out images and news for you to work into your own schedule.
Check the competition
Even if you know exactly what you’re doing, it’s a good idea to keep up with what the competition is doing with their advertising, and that’s no less true for social media. How often do they post, what kind of interaction are they getting from followers and what kind of posts are pulling in the most engagement?
Not only can this open you up to new sites, blogs and video channels to monitor for content, but it can also inform your own activities. Is the competition doing poorly? See what they’re missing and make sure you provide it. Are they doing well? Emulate (but don’t copy) their tactics and build up your engagement.
Google News helps by showing search results from the last few days and weeks first. This is a great way to keep up with industry news that might be interesting to your customer base, which helps you become a mouthpiece for news and events.
To use Google News, perform a regular Google search for your topic of interest. When the results page appears, click on “News” just below the search bar and you’ll get current news about your search terms. To automate the process, click “Create Alert” at the bottom of the News results page and you’ll be able to set up a daily or weekly digest email that will bring the news to you.
Have any tips, tricks or hints that you’ve discovered while working with content marketing? Share them in the comments below.