instagram stories: the new snapchat

Instagram is like a museum of the big moments of a person’s life, and Snapchat is the quick and easy spot for moment-by-moment updates. Snapchat shares disappear within 24 hours. Their impermanence makes them feel less lofty, a little easier to create, toss around to friends and forget. Instagram posts live forever, and users want

What is digital marketing (and what do you do with it?)

The simplest possible definition of digital marketing is that it’s just advertising on a digital platform, but that leaves a little too much to the imagination, doesn’t it? Thanks to the rise of the Internet and social networking, there are multitudes of options for connecting with potential customers via their computer, tablet or  smartphone, and