What is digital marketing (and what do you do with it?)

The simplest possible definition of digital marketing is that it’s just advertising on a digital platform, but that leaves a little too much to the imagination, doesn’t it? Thanks to the rise of the Internet and social networking, there are multitudes of options for connecting with potential customers via their computer, tablet or  smartphone, and

The listicle – a protest in list form

We know that we’re not being hip. We’re not “with it.” But we don’t dig listicles. We’re even a little irritated that spellcheck didn’t underline “listicle” when we typed it just now. Is that how far we’ve gone with this? Sites like BuzzFeed and Cracked are chock full of super-exaggerated headlines, fan theories and “My

Ingress – exploration through local domination

It’s been a long time coming, but we’ve discovered Ingress, an augmented reality game that’s gottenpositive remarks in the press and captured the attention of at least one of BizBuzz’s tech-savvy friends. Ingress works a bit like geocaching — the app is a real-time map that tracks your cellphone’s GPS signal, leading you to landmarks where